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Massage, facial, manicure, pedicure… there are endless spa treatments to indulge in during Spa Week. What is a girl to do? For starters, do not neglect your underarms! Spa Week’s new title sponsor, Dove Deodorant helps your underarms receive the same care and attention usually reserved for the rest of your body. That is why Dove Deodorant partnered with spokesperson and renowned dermatologist, Dr. Debra Luftman, to create the Official Spa Treatment of Spa Week 2010 - The PitiCure.
A Piti-what you ask? Simply said, a PitiCure is to your underarms as a pedicure is to your feet. Often forgotten during pampering, the PitiCure was designed to cleanse and care for delicate underarm skin through a simple, three-step process that you can do at home.

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